These two showrooms, one located in the Merchandise Mart of Chicago, and the second in the New York Design Center, provide a means for Benjamin Moore to connect directly with the professional design community. Known for its leadership in the field of color, thousands of paint swatches serve as branding for the company.  Layout space is provided below the proprietary light fixtures which replicate various lighting conditions.  Furniture was chosen for flexibility, allowing the spaces to be reconfigured for seminars or receptions.