SAMUEL & SONS - CHICAGO

A mega-scaled abstracted metal ribbon runs through this Merchandise Mart showroom, boldly evoking the company's core products - the highest quality passementerie (elaborate trimmings and edgings for furnishings) commercially available.  The showroom is unique in two respects.  First all merchandise is stocked onsite and ready for purchase.  Second, there are over 20,000 distinct types of merchandise.  Extensive efforts were made to understand the company's product mix and how it operates.  A modular shelving and display system built of English Sycamore organizes material in an elegant, polished manner befitting the company's image.  Ultra-high efficiency lighting complies with the strictest of energy standards while providing the best color rendering possible.